Survey: 85 Percent of Small Business Owners Believe Data Breach Unlikely

As the number of data breaches involving smaller businesses continues to grow, a new survey by The Hartford finds 85 percent of small business owners believe a data breach is unlikely, and many are not implementing simple security measures to help protect their customer or employee data.

“Most of the business owners surveyed believe they are not at risk, when in fact smaller businesses are increasingly being targeted,” said Lynn LaGram, assistant vice president of small commercial underwriting at The Hartford. “As cyber criminals set their sights on smaller firms, it is important for business owners to take proactive measures to protect data and minimize the likelihood of a breach.”

The Hartford Small Business Data Protection Survey found that business owners varied in their adoption of eight data protection “best practices” to help reduce a business’s risk of a breach:

The Hartford survey also found that nearly two-thirds of business owners believe a data breach violates trust and would jeopardize their relationships with customers, patients and employees.

More than a third say they have a more negative opinion of companies that have recently experienced a breach, based on the companies’ handling of the breach.

About a third of business owners say they would have difficulty complying with government notification requirements, and nearly half acknowledge it would be impossible for a small business to completely safeguard customer, patient or employee data.

“Given the potential business and reputational costs of a data breach, it’s also important for business owners to have insurance in place to help them respond and recover quickly and effectively in the event of a breach,” said LaGram.

The Hartford Small Business Data Protection Survey of 501 U.S. small business owners with fewer than 50 employees was developed by The Hartford and fielded by the Pert Group in January 2012. Margin of error is +/- 4 percent.

Source: The Hartford