Liberty Mutual to Phase Out 8 Regional Insurance Brands
Liberty Mutual Insurance announced it is planning to retire its regional brands in 2013 to focus on the more recognizable Liberty Mutual brand.
“We’re retiring the brand names of our eight commercial lines regional companies that sell exclusively through independent agents so we can use the Liberty Mutual Insurance brand name in all markets,” Liberty Mutual Insurance spokesperson Chris Goetcheus told Insurance Journal.
“The decision was influenced by our agents’ desire to align their businesses with the stronger, more recognizable Liberty Mutual brand,” the spokesperson said. “We have previously communicated this directly to our agency partners.”
The retiring brands are as follows:
- America First Insurance (Southwest Region) operates in 6 states
- Colorado Casualty (Mountain Region) operates in 6 states
- Golden Eagle Insurance (Pacific Region) operates in California
- Indiana Insurance (Midwest Region) operates in 9 states
- Liberty Northwest (Northwest Region) operates in 5 states
- Montgomery Insurance (Southeast Region) operates in 7 states
- Ohio Casualty (Mid-Atlantic Region) operates in 7 states
- Peerless Insurance (Northeast Region) operates in 8 states
Spokesperson Chris Goetcheus also told Insurance Journal that each of the eight regions continues to have local presence and decision-making authority. Each has a president and several regional vice presidents, along with a full field complement of underwriting teams and territory managers.
He said each operation is business as usual, operating from the same regional home offices and regional offices. Liberty Mutual Insurance constantly monitors business operations and aligns staffing levels according to meet agents’ and customers’ needs, he said.
- ‘Fearless Girl’ Lawsuit by State Street Settles on Eve of Trial
- Insurers Get Green Light to Pay Less Than Billed Charges in Florida PIP Cases
- Warren Buffett’s PacifiCorp Now Faces $30 Billion Fire Claim Demand
- New Vehicle Registrations in California Rose, While Tesla Registrations Dropped Again
- Florida’s Home Insurance Industry May Be Worse Than Anyone Realizes
- Millions of Recalled Hyundai and Kia Vehicles, With Dangerous Defect, Remain on Road
- California Chiropractor Sentenced to 54 Years for $150M Workers’ Comp Scheme
- Report: Vehicle Complexity, Labor ‘Reshaping’ Auto Insurance and Collision Repair