Subaru of America Increases Vehicle Prices, Citing Market Conditions
Subaru said in a statement that the increases were made in response to “current market conditions,” without citing tariffs or specific price actions.
“The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,” the company said in a statement.
Car company executives have recently shared with investors how much the levies will cost them this year, with some in Detroit saying they were expected to add up to $5 billion. While there has been some relief on duties imposed on foreign auto parts, U.S. President Donald Trump has maintained a 25% tariff on the 8 million vehicles the U.S. imports annually.
Ford Motor F.Nearlier this month raised prices on three models produced in Mexico by as much as $2,000, becoming one of the first major automakers to respond to Trump’s tariffs.
The Subaru price increases will add between $750 and $2,055 to vehicles depending on the model and trim, according to a notice posted on a dealer website. The price increases are expected to hit vehicles on dealer lots starting in June, according to the notice.
Subaru imports 45% of its U.S.-sold vehicles, according to 2024 data from research firm S&P Global Mobility. Its affordable Forester model is one of a handful of lower-cost vehicles set to be most affected by tariffs, according to Cox Automotive executive analyst Erin Keating. The SUV is getting a price hike of between $1,075 and $1,600 depending on the trim, the dealer notice said.
(Reporting by Eckert in Detroit and Shepardson in Washington; Editing by Sandra Maler and Matthew Lewis)