Wells Publishing to Launch New Claims Journal Magazine

Wells Publishing Inc. announces the launch of Claims Journal magazine, a quarterly publication targeting claims professionals in the property/casualty insurance industry. The new magazine, scheduled to launch the first quarter of 2012, is an offshoot of the popular website ClaimsJournal.com also operated by Wells Publishing.

‘We are excited to launch this new magazine,’ said Adam Dunford, vice president of new business development at Wells Publishing. ‘When other publications are shutting down, cutting circulation or shedding jobs, it’s a real testament to the strength of our team that we are launching another magazine right now.’

The ClaimsJournal.com website already boasts a loyal following of over 12,000 subscribers to its daily email newsletter. It also garners around 50,000 visitors per month from professionals seeking the news and information they need. Claims Journal magazine will reach an additional 20,000 readers divided primarily between insurance company and independent claims services professionals, with a projected 30% of readers coming from senior level management (owner, president, CEO, etc.), 22% coming from middle management (directors, managers, etc.) and 40% senior adjusters and adjusters (including DGA and EGA).

‘We have an impressive readership of industry leaders and decision makers,’ Dunford said. ‘They are professionals who are serious about their work and about learning and improving upon what they do. Claims Journal magazine will be a valuable resource for them.’

Andrea Ortega-Wells, editor-in-chief of the award-winning Insurance Journal magazine, will assume the same title with the new Claims Journal magazine. She has headed Insurance Journal magazine and been its national editor since 2003, after working in an independent insurance agency in Texas.

Denise Johnson, associate editor of ClaimsJournal.com, will assume the additional role of editor of Claims Journal magazine. Johnson joined Wells Publishing in May after 14 years working in the property/casualty claims industry and freelance writing.

‘Claims departments and adjusters deliver services most critical to insureds. It is the claims professional standing there in times of crisis, representing to the public what our industry does best,’ said Ortega-Wells. ‘We look forward to delivering relevant and quality coverage that these professionals need most.’

With its own staff of writers and contributions from industry experts, Claims Journal magazine will deliver news and analysis on a wide range of claims related topics. In addition, several regular features will provide ongoing reporting on fraud research and investigations, coverage analysis for claims personnel, management advice, and important statistics and trends.

Subscriptions to the quarterly magazine are free to qualified readers. Interested candidates may apply for a subscription. For advertising opportunities contact Howard Simkin (1-800- 897-9965 ex. 162, hsimkin@claimsjournal.com) to request a media kit or to receive additional information about the magazine and website.

Wells Publishing Inc. is a privately held business-to-business media company with a focus on the property/casualty insurance industry. The company has steadily grown from a regional insurance newsletter founded in 1923 to a thriving publisher of two magazines and five websites: Insurance Journal and Claims Journal, InsuranceJournal.com, ClaimsJournal.com, MyNewMarkets.com, InsuranceJournal.TV and Insurance Journal’s Academy of Insurance. Visit http://www.wellspublishing.com for more information.